- How long it takes
- 3 years
- full time
- Level
- Bachelor degree
- University
- How you can study
- On campus
- Leads on to
- Digital Marketing Specialist
- $101,800 median pay
- Taught by
- 2 providers
- SA
Is this course right for you?
What the Bachelor of Business majoring in Marketing asks of you, and what you might want to check first.
It helps to have
- an interest in how businesses connect with customers
- curiosity about why people choose one product over another
- good written and spoken communication skills
- a willingness to work through problems with data and numbers
Before you start
Each provider sets its own entry requirements, so check the ones you are considering.
Where this course can take you
Jobs this qualification is a recognised route into, and the study that can follow it.
Jobs you can do with it
Digital Marketing Specialist
Digital marketing specialists plan and run campaigns across search, social, email and display, then use the performance data to decide where the next round of spending goes.
What else you need
Choose digital-marketing coursework and develop a practical portfolio. The career option does not reclassify a general marketing degree as a dedicated digital-marketing qualification.
Median pay$101,800
Pay is the median for everyone in the job, and “In demand” means the job is on the national shortage list.
Where you can study this course
There are 2 places you can study this course. When you compare them, check they teach it the way you want to study, how far you'd be from a campus, what it will cost you and what past students say about the teaching and support. They're listed by how often people search for them, and none of them pays to be here or to move up.
- Website for Flinders University (opens in a new tab)
Flinders University
Bedford Park, City, SA
4.3from 1,059 Google reviews
- How you study
- On campus
- (full or part time)
Adelaide University
Adelaide City, SA
4.5from 1,262 Google reviews
- How you study
- On campus
- (full or part time)
- Next intake
- Feb 2027
What students like
- Lecturers and staff are helpful and professional
What to weigh up
- Enrolment and admin can be slow
What you’ll learn
The main topics covered in the Bachelor of Business majoring in Marketing.
- Consumer behaviour
- Marketing research
- Branding and communications
- Digital marketing
- Business fundamentals
Questions to ask before you enrol
Providers run this course differently, so the answers change from one to the next.
- When is the next intake, and how many are there each year?
- What is the total cost, including materials, checks and any placement costs?
- Can I study part time or online, and how does that change the length?
- Do the units count towards a higher qualification if I go on to study further?