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Masters degree (coursework) · university

Master of Marketing

A Master of Marketing covers how organisations understand customers and bring products and services to market.

Illustration of a person working as marketing Manager
How long it takes
18 to 24 months
full time
Level
Masters degree (coursework)
University
Leads on to
Marketing Manager
$139,200 median pay
Taught by
18 providers
6 states and territories

Is this course right for you?

What the Master of Marketing asks of you, and what you might want to check first.

Before you start

Each provider sets its own entry requirements, so check the ones you are considering.

Where this course can take you

The study that can follow this course.

Jobs you can do with it

  • Brand Manager

    A brand manager sets how a product, service or company should look, sound and feel, then keeps that identity consistent everywhere customers meet it.

    A step towards this job. What else you need

    Median pay$101,400 (estimate)

  • Market Researcher

    Market researchers gather and analyse data on consumers and markets, then turn it into findings a business can act on.

    A step towards this job. What else you need

    Median pay$101,800

  • Marketing Manager

    Marketing managers plan and run the campaigns that build a brand, generate leads and bring in customers.

    A step towards this job. What else you need

    Median pay$139,200

Pay is the median for everyone in the job, and “In demand” means the job is on the national shortage list. Pay marked as an estimate is our own analysis, not a published figure.

Where you can study this course

There are 18 places you can study this course. When you compare them, check they teach it the way you want to study, how far you'd be from a campus, what it will cost you and what past students say about the teaching and support. They're listed by how often people search for them, and none of them pays to be here or to move up.

  • Monash University

    Monash Caulfield, VIC

    4.3from 1,955 Google reviews

    Website for Monash University (opens in a new tab)

    What students like

    • Staff are supportive and resolve issues quickly

    What to weigh up

    • Admin replies can be slow
    • Feedback from teaching staff can be limited
  • Curtin University

    Curtin University of Technology, WA

    4.2from 1,745 Google reviews

    Website for Curtin University (opens in a new tab)

    What students like

    • Staff are helpful and welcoming
    • Support services help students through hard times

    What to weigh up

    • Enquiries can take a while to answer
  • Western Sydney University

    Western Sydney University - Parramatta City, NSW

    4.2from 1,872 Google reviews

    Website for Western Sydney University (opens in a new tab)

    What students like

    • Staff are friendly and supportive
    • Good academic experience and learning

    What to weigh up

    • Admin can be slow to respond
  • Macquarie University

    Macquarie University Wallumattagal Campus at North Ryde, NSW

    4.4from 1,202 Google reviews

    Website for Macquarie University (opens in a new tab)

    What students like

    • Lecturers care and help students understand

    What to weigh up

    • Enrolment and admin can be slow
    • Student support can be hard to reach
  • Griffith University

    Brisbane City, Brisbane South (Nathan), Gold Coast, QLD

    4.3from 1,317 Google reviews

    Website for Griffith University (opens in a new tab)

    What students like

    • Lecturers and tutors are supportive and approachable

    What to weigh up

    • Tutors can be slow to reply to emails
    • Enrolment and admin can be slow
  • Victoria University

    Victoria University City Campus (City Tower), VIC

    3.9from 1,562 Google reviews

  • La Trobe University

    City Campus (Collins Street), Melbourne (Bundoora), VIC

    4.3from 1,101 Google reviews

    Website for La Trobe University (opens in a new tab)

    What students like

    • Lecturers are friendly and supportive

    What to weigh up

    • Admin and support can be slow to respond
    • Some find courses light on practical content
  • Bond University

    Gold Coast, QLD

    4.4from 303 Google reviews

    Website for Bond University (opens in a new tab)

    What students like

    • Staff are friendly, caring and helpful
    • Small class sizes give personalised attention

    What to weigh up

    • Fees are on the higher side
    • Admissions can be slow to sort out

What you’ll learn

The main topics covered in the Master of Marketing.

  • Consumer behaviour
  • Market research and analytics
  • Brand management
  • Digital marketing
  • Marketing strategy

Questions to ask before you enrol

Providers run this course differently, so the answers change from one to the next.

  1. When is the next intake, and how many are there each year?
  2. What is the total cost, including materials, checks and any placement costs?
  3. Can I study part time or online, and how does that change the length?
  4. Do the units count towards a higher qualification if I go on to study further?

The Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS), published by the Australian Government Department of Education. Google reviews. Pay and shortage status from Jobs and Skills Australia.