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Marketing Assistant salary in Australia
The median full-time salary for a marketing assistant is $59,800 per annum, before tax, up $12,600 since 2018.
DerivedIndicative estimate, not yet verified against official Jobs and Skills Australia / ABS data · Estimate
- Pay moves with the size of the employer and the sector: agencies and larger in-house teams usually pay more than small businesses, where the role is often combined with admin or reception duties.
- Specialist skills in paid ads, analytics or design tend to attract stronger offers, and some employers pay a loading for event or weekend work.
The median salary rose by $12,600 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
Roles that pay more than marketing assistant
The largest typical pay rise is $42,000 a year, moving into Digital Marketing Specialist.
- Digital Marketing Specialist+$42,000/yr
- Copywriter+$29,700/yr
- Content Writer+$29,700/yr
How to negotiate a higher marketing assistant salary
- Know the market rate before you ask. The median full-time marketing assistant salary is $59,800; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Marketing analytics and Content creation and writing tend to command a premium over general marketing assistant experience, name them specifically when you ask.
- Bring a real alternative to the table. Digital Marketing Specialist pays a typical $42,000 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Marketing Assistant salary questions
How much do marketing assistants earn in Australia?
The median full-time salary for a marketing assistant is $59,800 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is marketing assistant pay rising or falling?
The median marketing assistant salary is up $12,600 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than marketing assistant?
Digital Marketing Specialist pays a typical $42,000 a year more and draws on similar skills to marketing assistant.
Related salaries
- Marketing Coordinator salary
- Social Media Content Creator salary
- Digital Marketing Specialist salary
- Copywriter salary
- Content Writer salary
- Typist salary
Pay advice
- How to ask for a pay rise, and back it up with real numbersWhat national wage growth looks like right now, how to work out a figure for your own role, wording you can adapt for the conversation, and what to do if the answer is no.
- The average salary in Australia (2026)Full-time adults in Australia averaged $2,083.70 a week in May 2026. Several measures get called the average salary, and this explains which one fits your situation.
- Overtime pay, time in lieu and what your award saysOvertime rates come from your award or agreement, not one national rule. How rates work, what happens on a salary, and how time off in lieu works.