Home Marketing Manager Resume template
Marketing Manager resume template
A clean starting structure with example content grounded in what marketing managers actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most marketing managers should default to, since most Australian recruiters and ATS software expect it.
Professional summary
Marketing manager with experience translating business objectives into integrated campaigns across digital and traditional channels. Comfortable owning budget, agency relationships and performance reporting, with a focus on turning campaign data into decisions stakeholders can act on.
Key skills
- Marketing analytics
- Data analysis
- Strategy development
- Budgeting and forecasting
- Project management
- Stakeholder management
- Google Analytics
- HubSpot
- Salesforce
- SEMrush
- Adobe Creative Suite
Experience: example bullet points
- Developed and ran integrated campaigns spanning paid, owned and earned channels, aligning creative and media timing with product and sales calendars
- Analysed customer data and market research to reshape audience segments, improving targeting precision for subsequent campaigns
- Managed the marketing budget across multiple campaigns, reallocating spend toward channels with stronger ROI and reporting variance to leadership monthly
- Led a marketing team and coordinated external creative and media agencies, setting briefs and holding partners to agreed timelines and KPIs
- Built recurring performance dashboards in Google Analytics and HubSpot, presenting campaign results and recommendations to senior stakeholders
Education
Typically a bachelor degree in marketing, business or communications, with many managers also holding a postgraduate qualification (e.g. MBA or Master of Marketing) or progressing from a diploma-level marketing or coordinator role.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- Integrated marketing campaigns
- Marketing ROI
- Budget management
- Google Analytics
- HubSpot
- Salesforce CRM
- SEMrush
- Adobe Creative Suite
- Stakeholder reporting
- Campaign performance analysis
- Cross-functional team leadership
- Market research
- Brand strategy
- AANA code compliance
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.