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Bachelor of Advanced Digital Marketing and Analytics (Honours)
This degree combines marketing with data skills.
- How long it takes
- 4 years
- full time
- Entry ATAR
- From 74.4
- Lowest offered at Griffith University, 2025
- How you can study
- Online or on campus
- Leads on to
- Digital Marketing Specialist
- $101,800 median pay
- Taught by
- 1 provider
- QLD
Is this course right for you?
What the Bachelor of Advanced Digital Marketing and Analytics (Honours) asks of you, and what you might want to check first.
Before you start
Each provider sets its own entry requirements, so check the ones you are considering.
Where this course can take you
Jobs this qualification is a recognised route into, and the study that can follow it.
Jobs you can do with it
Digital Marketing Specialist
Digital marketing specialists plan and run campaigns across search, social, email and display, then use the performance data to decide where the next round of spending goes.
What else you need
Choose digital-marketing coursework and develop a practical portfolio. The career option does not reclassify a general marketing degree as a dedicated digital-marketing qualification.
Median pay$101,800
Pay is the median for everyone in the job, and “In demand” means the job is on the national shortage list.
Where you can study this course
There's one place you can study this course. No provider pays to be listed here.
- Website for Griffith University (opens in a new tab)
Griffith University
4 campuses, QLD
4.3from 1,317 Google reviews
- ATAR
- 74.4 lowest
- (80.4 median, 2025)
- How you study
- Online or on campus
- (full or part time)
- Fee
- $15,400 a year
- (Government-supported place)
What students like
- Lecturers and tutors are supportive and approachable
What to weigh up
- Tutors can be slow to reply to emails
- Enrolment and admin can be slow
What you’ll learn
The main topics covered in the Bachelor of Advanced Digital Marketing and Analytics (Honours).
- Marketing and advertising
- Digital marketing
- Data analytics
- Consumer behaviour
- Campaign planning and delivery
Questions to ask before you enrol
Providers run this course differently, so the answers change from one to the next.
- When is the next intake, and how many are there each year?
- What is the total cost, including materials, checks and any placement costs?
- Can I study part time or online, and how does that change the length?
- Do the units count towards a higher qualification if I go on to study further?