Data analytics courses
Want to work with data? A bachelor degree that combines marketing with analytics is the way in, and an honours version goes deeper into research and analytical work. Here's what each course covers and where it leads.
- Quickest way to start
- 3 years
- Bachelor degree, typical full time length
- What the jobs pay
- $101,800
- median pay across 1 job
Which course do you need?
It depends on the job you want.
A bachelor degree in digital marketing and analytics
Work as a digital marketing specialist
Plan digital campaigns, track how they perform and use the data to decide what to do next.
JobDigital Marketing Specialist
Median pay$101,800
- How long it takes
- 3 to 4 years full time
- How you'll study
- Online or on campus
The digital marketing degrees compared
Both courses combine marketing with the analysis of digital data, and both prepare you for specialist digital marketing work. The difference is the honours component and how far each one takes the research and analysis. Both can be studied online at one or more universities.
- Bachelor of Digital Marketing and AnalyticsCombines marketing with the analysis of digital data. You learn how online campaigns are planned and measured, and how automation and artificial intelligence are changing the work. A practical portfolio is part of it.How long3 yearsFocusCampaign planning and measurement
- Bachelor of Advanced Digital Marketing and Analytics (Honours)Core marketing, advertising and sales, then data and AI tools used to explain consumer behaviour and shape campaigns. Electives let you tailor it, and an honours component is built in.How long4 yearsFocusConsumer behaviour and research
Other university courses
- Bachelor of Business Analytics3 years. For people who want to answer business questions with data, studied alongside core subjects such as accounting, economics and management.
Can help with: continuous improvement manager, customer success manager, fraud analyst
- Bachelor of Data Analytics2 to 3 years. Statistics, programming, databases, visualisation and machine learning, for people heading towards data analyst roles.
Can help with: seo specialist, racing handicapper, statistical assistant
- Graduate Certificate in Business Analytics6 months. A short postgraduate course for working professionals who want to add analytical skills and present what they find to managers.
Can help with: procurement manager, regional manager, supply chain manager
- Graduate Certificate in Data Analytics6 months. Introduces the programming, maths and statistics used to draw information from data, and suits people who do not come from a computing background.
Can help with: fraud analyst, statistical assistant
- Bachelor of Applied Data Analytics3 years. Statistics, computing and data handling applied to problems in business, government or the sciences, with some versions finishing on a research project.
- Bachelor of Commerce majoring in Business Analytics3 years. A commerce degree with an analytics specialisation, covering company law along with topics such as predictive methods and AI tools.
Jobs you can do with this study
Pay is the median for everyone in the job, not a starting salary.
“In demand” means the job is on the national skills shortage list. Check the course and provider are approved for the work you want, as rules differ by state.
Still not sure which one fits you?
Answer a few quick questions about your time, state and budget, and we'll show the courses that suit you.