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Bachelor degree · university

Bachelor of Digital Marketing

This degree teaches how to plan and run marketing in online settings.

Illustration of a person working as digital Marketing Specialist
How long it takes
3 years
full time
Level
Bachelor degree
University
How you can study
On campus
Leads on to
Digital Marketing Specialist
$101,800 median pay
Taught by
1 provider
NSW

Is this course right for you?

What the Bachelor of Digital Marketing asks of you, and what you might want to check first.

Before you start

Each provider sets its own entry requirements, so check the ones you are considering.

Where this course can take you

Jobs this qualification is a recognised route into, and the study that can follow it.

Jobs you can do with it

  • Digital Marketing Specialist

    Digital marketing specialists plan and run campaigns across search, social, email and display, then use the performance data to decide where the next round of spending goes.

    What else you need

    Choose digital-marketing coursework and develop a practical portfolio. The career option does not reclassify a general marketing degree as a dedicated digital-marketing qualification.

    Median pay$101,800

Pay is the median for everyone in the job, and “In demand” means the job is on the national shortage list.

Where you can study this course

There's one place you can study this course. No provider pays to be listed here.

What you’ll learn

The main topics covered in the Bachelor of Digital Marketing.

  • Digital marketing campaigns
  • Consumer behaviour online
  • Marketing strategy
  • Social media and content
  • Marketing analytics

Questions to ask before you enrol

Providers run this course differently, so the answers change from one to the next.

  1. When is the next intake, and how many are there each year?
  2. What is the total cost, including materials, checks and any placement costs?
  3. Can I study part time or online, and how does that change the length?
  4. Do the units count towards a higher qualification if I go on to study further?

Course Seeker, run by the Tertiary Admissions Centres and the Australian Government Department of Education. Google reviews. Pay and shortage status from Jobs and Skills Australia.