Digital marketing courses
Want to work in digital marketing? A bachelor degree is the usual way in, and the courses here all lead to the same kind of job. Here's what the work involves and how the degrees differ.
- Quickest way to start
- 3 years
- Bachelor degree, typical full time length
- What the jobs pay
- $101,800
- median pay across 1 job
Which course do you need?
It depends on the job you want.
A bachelor degree in digital marketing
Become a digital marketing specialist
Plan and run campaigns across search, social and email, then track how they perform and adjust them.
JobDigital Marketing Specialist
Median pay$101,800
- How long it takes
- 3 to 4 years full time
- How you'll study
- Online or on campus
The digital marketing degrees compared
All four are bachelor degrees that point towards digital marketing work, and choosing digital marketing subjects matters more than the degree title on its own. What differs is how much of the course leans on data, advertising or research. Most can be studied online at one or more universities.
- Bachelor of Digital MarketingThe broadest of the four, teaching a wide range of marketing subjects with a focus on online channels and campaigns.How long3 yearsMain focusDigital channels
- Bachelor of Digital Marketing and AdvertisingAdds advertising craft to the marketing core, covering consumer psychology, copywriting and social media content, with business analytics alongside.How long3 yearsMain focusAdvertising and content
- Bachelor of Digital Marketing and AnalyticsPairs marketing with the analysis of digital data, so you spend more time on measurement, automation and how artificial intelligence is changing campaign work.How long3 yearsMain focusMarketing analytics
- Bachelor of Advanced Digital Marketing and Analytics (Honours)The longest, because an honours component is included. Core marketing, advertising and sales, then data and AI tools applied to consumer behaviour, with electives to tailor it.How long4 yearsMain focusData and research
Jobs you can do with this study
Pay is the median for everyone in the job, not a starting salary.
“In demand” means the job is on the national skills shortage list. Check the course and provider are approved for the work you want, as rules differ by state.
Still not sure which one fits you?
Answer a few quick questions about your time, state and budget, and we'll show the courses that suit you.