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Bachelor of Digital Marketing and Advertising
This degree combines marketing, advertising and data.

- How long it takes
- 3 years
- full time
- Level
- Bachelor degree
- University
- How you can study
- Online or on campus
- Leads on to
- Digital Marketing Specialist
- $101,800 median pay
- Taught by
- 1 provider
- VIC
Is this course right for you?
What the Bachelor of Digital Marketing and Advertising asks of you, and what you might want to check first.
Before you start
Each provider sets its own entry requirements, so check the ones you are considering.
Where this course can take you
Jobs this qualification is a recognised route into, and the study that can follow it.
Jobs you can do with it

Digital Marketing Specialist
Digital marketing specialists plan and run campaigns across search, social, email and display, then use the performance data to decide where the next round of spending goes.
What else you need
Choose digital-marketing coursework and develop a practical portfolio. The career option does not reclassify a general marketing degree as a dedicated digital-marketing qualification.
Median pay$101,800
Pay is the median for everyone in the job, and “In demand” means the job is on the national shortage list.
Where you can study this course
There's one place you can study this course. No provider pays to be listed here.
- Website for Deakin University (opens in a new tab)

Deakin University
Melbourne Burwood, VIC
4.4from 2,192 Google reviews
- How you study
- Online or on campus
- (full or part time)
- Next intake
- Feb 2027
What students like
- Lecturers are approachable, supportive and knowledgeable
- Support services are helpful for students
What to weigh up
- Enrolment and admin can be slow
What you’ll learn
The main topics covered in the Bachelor of Digital Marketing and Advertising.
- Digital marketing
- Advertising and copywriting
- Consumer psychology
- Marketing analytics
- Social media content
- Ethical use of AI
Questions to ask before you enrol
Providers run this course differently, so the answers change from one to the next.
- When is the next intake, and how many are there each year?
- What is the total cost, including materials, checks and any placement costs?
- Can I study part time or online, and how does that change the length?
- Do the units count towards a higher qualification if I go on to study further?