- How long it takes
- 3 years
- full time
- Entry ATAR
- From 68.5
- Lowest offered at The University of Adelaide, 2020
- How you can study
- On campus
- Leads on to
- Digital Marketing Specialist
- $101,800 median pay
- Taught by
- 2 providers
- VIC, SA
Is this course right for you?
What the Bachelor of Marketing asks of you, and what you might want to check first.
It helps to have
- an interest in how products and services reach people
- curiosity about why customers choose one brand over another
- good communication skills for presenting ideas and campaigns
- an open mind for group work and feedback on your thinking
Before you start
Each provider sets its own entry requirements, so check the ones you are considering.
Bachelor or Graduate Certificate?
The Bachelor of Marketing is at bachelor degree level and the Graduate Certificate in Marketing is at graduate certificate level. The graduate certificate is the higher level.
See the courseWhere this course can take you
Jobs this qualification is a recognised route into, and the study that can follow it.
Jobs you can do with it
Digital Marketing Specialist
Digital marketing specialists plan and run campaigns across search, social, email and display, then use the performance data to decide where the next round of spending goes.
What else you need
Choose digital-marketing coursework and develop a practical portfolio. The career option does not reclassify a general marketing degree as a dedicated digital-marketing qualification.
Median pay$101,800
Pay is the median for everyone in the job, and “In demand” means the job is on the national shortage list.
Where you can study this course
There are 2 places you can study this course. When you compare them, check they teach it the way you want to study, how far you'd be from a campus, what it will cost you and what past students say about the teaching and support. They're listed by how often people search for them, and none of them pays to be here or to move up.
- Course page for Monash University (opens in a new tab)
Monash University
Caulfield, VIC
4.3from 1,955 Google reviews
- ATAR
- 69.2 lowest
- (77.35 median, 2026)
- How you study
- On campus
- (full or part time)
- Next intake
- Feb 2027
What students like
- Staff are supportive and resolve issues quickly
What to weigh up
- Admin replies can be slow
- Feedback from teaching staff can be limited
- Website for The University of Adelaide (opens in a new tab)
The University of Adelaide
Adelaide, SA
4.4from 869 Google reviews
- ATAR
- 68.5 lowest
- (74.65 median, 2020)
- How you study
- On campus
- (full or part time)
What you’ll learn
The main topics covered in the Bachelor of Marketing.
- Marketing strategy
- Branding and consumer behaviour
- Marketing research and analytics
- Business fundamentals
- Digital marketing
Questions to ask before you enrol
Providers run this course differently, so the answers change from one to the next.
- When is the next intake, and how many are there each year?
- What is the total cost, including materials, checks and any placement costs?
- Can I study part time or online, and how does that change the length?
- Do the units count towards a higher qualification if I go on to study further?
Questions people ask
Do I need experience or other qualifications first?
Entry requirements are set by each provider, so check with the provider you choose.
How is it different from Graduate Certificate in Marketing?
The Bachelor of Marketing is at bachelor degree level and the Graduate Certificate in Marketing is at graduate certificate level. The graduate certificate is the higher level.