Marketing courses
Want to work in marketing? The courses here are all bachelor degrees, and they lead to the same kind of work. Here's how they differ and what each one covers.
- Quickest way to start
- 3 years
- Bachelor degree, typical full time length
- What the jobs pay
- $101,800
- median pay across 1 job
Which course do you need?
It depends on the job you want.
A bachelor degree in marketing or digital marketing
Become a digital marketing specialist
Plan and run online campaigns, read the data they produce and use it to decide what to do next.
JobDigital Marketing Specialist
Median pay$101,800
- How long it takes
- 3 to 4 years full time
- How you'll study
- Online, on campus or a mix
The marketing degrees compared
All of these are bachelor degrees, and all of them can lead to marketing work. The main differences are how much digital and data content they include, and whether marketing is the whole degree or a specialisation inside a business degree. Most can be studied online at one or more universities.
- Bachelor of Business (Marketing)A business degree with a marketing specialisation, covering market research, pricing and advertising alongside core business subjects, often with a placement.How long3 yearsDigital contentMarketing specialisation
- Bachelor of Business majoring in MarketingA business degree with marketing as the major, so accounting, management and other core business subjects take up part of the course.How long3 yearsDigital contentMarketing major in a business degree
- Bachelor of Digital MarketingA broad marketing degree taught with a focus on digital channels and campaigns, rather than a general marketing course.How long3 yearsDigital contentDigital focus across the degree
- Bachelor of Digital Marketing and AdvertisingAdds advertising craft to the digital side, including copywriting and social media content, along with consumer psychology and business analytics.How long3 yearsDigital contentDigital plus advertising craft
- Bachelor of Digital Marketing and AnalyticsMarketing with data analysis built in. You learn how online campaigns are planned and measured, and how automation and artificial intelligence are changing the work.How long3 yearsDigital contentDigital and analytics throughout
- Bachelor of MarketingA general marketing degree. After a broad first year of business subjects such as accounting and statistics, you move into strategy, branding and analysis.How long3 yearsDigital contentGeneral marketing
- Bachelor of Advanced Digital Marketing and Analytics (Honours)The same mix of marketing and data as the digital analytics degree, with an honours year on top, so it takes longer. Electives let you tailor it.How long4 yearsDigital contentDigital and analytics, with honours
Short university courses
- Diploma of Business (Marketing)1 year. Introduces marketing alongside general business study, with practice planning campaigns, and can lead on to a degree.
Can help with: copywriter, marketing assistant, marketing coordinator
- Graduate Certificate in Marketing6 months. For people who already hold a degree in another field and want to move into marketing, or refresh what they know.
Jobs you can do with this study
Pay is the median for everyone in the job, not a starting salary.
“In demand” means the job is on the national skills shortage list. Check the course and provider are approved for the work you want, as rules differ by state.
Still not sure which one fits you?
Answer a few quick questions about your time, state and budget, and we'll show the courses that suit you.