Home Advertising Executive Resume template
Advertising Executive resume template
A clean starting structure with example content grounded in what advertising executives actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most advertising executives should default to, since most Australian recruiters and ATS software expect it.
Professional summary
Advertising Executive with experience running client campaigns end to end, from brief and strategy through to creative production, media placement and post-campaign reporting. Comfortable managing several client accounts at once, keeping budgets and timelines on track while working closely with creative and media teams. Turns campaign data into plain recommendations that clients act on and come back for.
Key skills
- Campaign strategy and creative briefing
- Marketing analytics and campaign reporting
- Budget management and forecasting
- Media planning across digital and traditional channels
- Client relationship management and advisory
- Stakeholder coordination across creative, media and client teams
- Google Ads and Meta Ads Manager
- Google Analytics
- Adobe Creative Cloud
- Salesforce
- Presenting and data storytelling
- Written communication
Experience: example bullet points
- Managed a portfolio of client campaigns from initial brief through to final report, coordinating creative and media teams to keep each stage on schedule.
- Built and tracked campaign budgets across multiple accounts, reallocating spend mid-flight when channel data showed a line item underdelivering.
- Prepared post-campaign reports for clients, drawing on Google Analytics, Google Ads and Meta Ads Manager to show what performed and what to change next time.
- Ran regular client check-ins and status updates, keeping creative approvals moving and flagging timeline risks before they became missed deadlines.
- Briefed designers and copywriters on campaign concepts, reviewing work in Adobe Creative Cloud against the brief before it reached the client.
- Cut average reporting turnaround from two weeks to four days by standardising a reporting template across the account team.
- Maintained client and pipeline records in Salesforce so account leads could see campaign status and upcoming renewal dates at a glance.
Education
A bachelor degree in marketing, communications, advertising or business is the most common entry path, with diplomas, certificates and postgraduate qualifications also well represented across the field.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- advertising campaign management
- creative brief
- media planning
- media buying
- campaign optimisation
- marketing analytics
- client account management
- budget management
- stakeholder management
- Google Ads
- Meta Ads Manager
- Google Analytics
- Salesforce
- Adobe Creative Cloud
- AANA Code of Ethics
- Ad Standards
- IAB Australia
- digital advertising
- paid search
- paid social
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.