Home Copywriter Cover letter template
Copywriter cover letter template
A structured letter with example content specific to this role. Replace the bracketed placeholders and adjust the details to the job you're actually applying for.
How to structure it
Opening
Name the role and, in one line, the strongest reason you're a fit. Skip the throat-clearing.
Middle
One or two paragraphs of real, specific evidence: what you did, and the result. This is where most letters go generic. Yours shouldn't.
Why this employer
One genuine, specific reason you want this job at this company, not any company. Vague enthusiasm reads as a template that wasn't customised.
Close
Thank them, note your resume is attached, and make it easy to reach you.
Re: Application for Copywriter
I'm writing to apply for the Copywriter role at [Company Name]. Writing persuasive copy that's grounded in audience research and shaped by real performance data is the part of the job I enjoy most, and it's what this role seems to need.
In a recent campaign I rewrote a set of landing page headlines and calls to action after reviewing A/B test results that showed the original copy wasn't converting. The revised versions, informed by competitor messaging research and a clearer read on the target audience, lifted click-through rates and gave the marketing team a stronger position to build the rest of the campaign around.
[add one genuine, specific reason: a project, value, or market position you can point to] is what draws me to [Company Name] specifically, and I'd welcome the chance to bring my writing and research approach to your campaigns.
Thank you for considering my application. I've attached my resume and would be glad to discuss how my copywriting experience could support your team.
Getting it right
- Keep it to one page. A hiring manager spends seconds on this before deciding whether to read your resume.
- Address a named person where you can find one, rather than "To Whom It May Concern".
- Don't repeat your resume line for line. Use the letter to add context a bullet point can't: why this role, why now, why here.
- Match the tone of the job ad. A formal listing calls for a formal letter; a casual one gives you room to write more like yourself.
This is a starting point, not a guarantee of interviews. Make it specific to the actual employer before you send it.