Home Copywriter Resume template
Copywriter resume template
A clean starting structure with example content grounded in what copywriters actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most copywriters should default to, since most Australian recruiters and ATS software expect it.
Professional summary
Copywriter with experience turning marketing briefs into web, social and email copy that holds a reader's attention and moves them toward action. Comfortable researching an audience, matching tone to brand guidelines and adjusting copy based on performance data. Works well alongside designers and marketers to keep campaign messaging consistent across channels.
Key skills
- Content creation and writing
- Marketing analytics and reporting
- SEO and on-page optimisation
- Brand voice and style guide development
- Creative software production
- Google Analytics
- Canva
- Adobe Creative Suite
- Mailchimp
- WordPress
- Stakeholder management
Experience: example bullet points
- Wrote and edited website and landing page copy for marketing campaigns, briefed against client style guides and brand tone of voice
- Researched audience demographics and competitor messaging to shape content strategy for new campaign launches
- Optimised page copy and meta content for search engines, contributing to a measurable lift in organic traffic to key landing pages
- Collaborated with designers and marketers to align copy with visual campaign assets across web, social and email
- Ran A/B tests on headlines and calls to action, revising copy based on results to improve click-through and conversion rates
- Reviewed campaign performance metrics in Google Analytics and Mailchimp reporting to inform ongoing copy revisions
Education
Typical pathway is a bachelor degree in communications, journalism, marketing or professional writing, supported by a strong portfolio; some copywriters enter via a diploma or advanced diploma in writing or marketing plus demonstrated freelance or agency work.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- Copywriting
- Content strategy
- SEO copywriting
- Brand tone of voice
- Marketing brief
- Style guide
- A/B testing
- Google Analytics
- WordPress CMS
- Mailchimp
- Ad Standards
- AANA Code of Ethics
- Australian Consumer Law advertising claims
- Social media copy
- Campaign narrative
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.