Home Marketing Assistant Resume template
Marketing Assistant resume template
A clean starting structure with example content grounded in what marketing assistants actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most marketing assistants should default to, since most Australian recruiters and ATS software expect it.
Professional summary
Marketing Assistant with a strong foundation in campaign delivery and content creation across digital and traditional channels. Skilled in using analytics tools to track performance and in coordinating event logistics. Known for attention to detail and clear written communication.
Key skills
- Marketing analytics
- Content creation and writing
- Operations management
- Google Analytics
- Canva
- HubSpot
- Mailchimp
- Adobe Photoshop
- Written communication
- Attention to detail
- Digital literacy
- Customer service
Experience: example bullet points
- Assisted in delivering a multi-channel marketing campaign that reached over 5,000 customers across email and social media, generating 200 leads.
- Prepared email newsletters in Mailchimp for a subscriber list of over 8,000, maintaining consistent open rates and reducing unsubscribes.
- Compiled weekly campaign performance reports using Google Analytics, cutting report preparation time from four hours to one.
- Coordinated logistics for a trade show, managing a team of four and ensuring all materials arrived on time.
- Created social media graphics in Canva, increasing average likes per post from 20 to over 50 across a three-month period.
- Maintained content calendars and scheduled social media activity, reducing last-minute scheduling changes from an average of five per week to two.
Education
Typically a bachelor degree in marketing, business or communications; many also enter with a diploma or Certificate IV in marketing and communications.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- Google Analytics
- Canva
- HubSpot
- Mailchimp
- Adobe Photoshop
- content calendar
- social media scheduling
- campaign reporting
- marketing analytics
- content creation
- written communication
- attention to detail
- digital literacy
- customer service
- event coordination
- email marketing
- trade shows
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.