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Personal Shopper cover letter template

A structured letter with example content specific to this role. Replace the bracketed placeholders and adjust the details to the job you're actually applying for.

Personal Shopper cover letter template preview: an Australian example letter with an opening, evidence paragraphs and a closing sign-off filled in

How to structure it

Opening

Name the role and, in one line, the strongest reason you're a fit. Skip the throat-clearing.

Middle

One or two paragraphs of real, specific evidence: what you did, and the result. This is where most letters go generic. Yours shouldn't.

Why this employer

One genuine, specific reason you want this job at this company, not any company. Vague enthusiasm reads as a template that wasn't customised.

Close

Thank them, note your resume is attached, and make it easy to reach you.

Re: Application for Personal Shopper

I am applying for the Personal Shopper role at [Company Name]. With a background in fashion retail and client advisory, I am comfortable taking a brief, researching options and presenting choices that respect a client's budget, style and timeline.

In my last role, I managed a corporate gifting program for a professional services firm. I met with five department heads to understand recipient preferences, sourced options from local and online suppliers, and coordinated delivery to more than 200 clients across three states. I kept the program within budget, handled returns and exchanges without client involvement, and the firm retained the service for the following year.

I want to work for [Company Name] because [add one genuine, specific reason: a project, value, or market position you can point to]. I am particularly interested in how your team approaches personal shopping, and I would bring the same care with client records, supplier relationships and delivery follow-up.

Thank you for considering my application. My resume is attached, and I would welcome the chance to discuss how I can help your clients save time and get the right result.

Getting it right

This is a starting point, not a guarantee of interviews. Make it specific to the actual employer before you send it.