Home Sales Representative Resume template
Sales Representative resume template
A clean starting structure with example content grounded in what sales representatives actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most sales representatives should default to, since most Australian recruiters and ATS software expect it.
Professional summary
Results-focused Sales Representative with a track record of building client relationships and converting pipeline into closed business. Comfortable managing accounts across wholesale, retail and B2B sectors, with strong discovery and negotiation skills. Works well under target pressure and keeps CRM data accurate to support forecasting.
Key skills
- Selling and negotiation
- Account and relationship management
- Pipeline management and sales forecasting
- Customer service
- Stakeholder management
- Salesforce CRM
- Microsoft Excel
- LinkedIn prospecting
- Zoom client presentations
- Time and deadline management
Experience: example bullet points
- Ran discovery conversations with prospective clients to identify needs and tailor product recommendations, improving conversion from first contact to proposal
- Presented product features and benefits to clients across retail and wholesale accounts, adjusting pitch to sector-specific requirements
- Negotiated pricing and contract terms with key accounts, closing deals within margin targets set by management
- Maintained and updated sales pipeline in Salesforce CRM, giving management accurate forecasting data for monthly and quarterly reporting
- Built referral networks and long-term relationships with key accounts, growing repeat business within an existing portfolio
- Managed order processing and follow-up communication with clients, reducing turnaround time between quote and confirmed order
Education
No formal qualification is required for entry; most Sales Representatives hold Year 12 or a Certificate III/IV in Business or Sales, with some progressing via a Diploma of Business or a related bachelor degree.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- Sales Representative
- B2B sales
- account management
- Salesforce CRM
- sales pipeline
- sales forecasting
- negotiation
- key accounts
- wholesale trade
- retail trade
- cold calling
- lead generation
- KPI targets
- territory management
- client retention
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.