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Social Media Manager resume template
A clean starting structure with example content grounded in what social media managers actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most social media managers should default to, since most Australian recruiters and ATS software expect it.
Professional summary
Social media manager who combines content creation with data analysis to grow audiences and turn engagement into measurable business outcomes. Comfortable moving between creative brainstorms and analytics dashboards, and confident managing community relationships in real time across multiple platforms.
Key skills
- Content creation and copywriting
- Marketing analytics and reporting
- Community management and customer service
- Campaign collaboration with design and copy teams
- Meta Business Suite
- Hootsuite
- Canva
- Google Analytics
- Later
Experience: example bullet points
- Planned and scheduled content across Facebook, Instagram, LinkedIn, TikTok and Twitter using Hootsuite and Later, maintaining a consistent posting cadence across all channels
- Tracked engagement and reach data in Meta Business Suite and Google Analytics, adjusting posting times and content mix to lift audience growth
- Managed day-to-day community responses to comments, DMs and reviews, resolving customer queries and escalating complex issues to the right team
- Briefed designers and copywriters on campaign assets in Canva, keeping visual and written content aligned with brand voice and campaign goals
- Monitored competitor activity and platform trend changes, feeding insights into monthly content strategy reviews
Education
Typically a Bachelor degree in marketing, communications or media, though a Diploma or Certificate III/IV in marketing or digital media is a common and accepted pathway, often paired with platform-specific certifications such as Meta Blueprint.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- Social media strategy
- Content calendar
- Community management
- Meta Business Suite
- Google Analytics
- Hootsuite
- Canva
- Engagement metrics
- Brand awareness
- Campaign collaboration
- Digital marketing
- ACCC advertising guidelines
- AANA Code of Ethics
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.