- How long it takes
- 3 years
- full time
- Entry ATAR
- From 36.15
- Lowest offered at Federation University Australia, 2020
- How you can study
- Online, on campus or a mix
- Includes a work placement
- Leads on to
- Digital Marketing Specialist
- $101,800 median pay
- Taught by
- 12 providers
- 4 states and territories
Is this course right for you?
What the Bachelor of Business (Marketing) asks of you, and what you might want to check first.
It helps to have
- an interest in how products and services reach people
- curiosity about why customers choose one brand over another
- good written and spoken communication skills
- comfort working with numbers and basic data
Before you start
Each provider sets its own entry requirements, so check the ones you are considering.
Bachelor or Diploma?
The Bachelor of Business (Marketing) is at bachelor degree level, while the Diploma of Business (Marketing) is at diploma level. The bachelor degree is the higher level of the two. Both share a marketing subject focus.
See the courseWhere this course can take you
Jobs this qualification is a recognised route into, and the study that can follow it.
Jobs you can do with it
Digital Marketing Specialist
Digital marketing specialists plan and run campaigns across search, social, email and display, then use the performance data to decide where the next round of spending goes.
What else you need
Choose digital-marketing coursework and develop a practical portfolio. The career option does not reclassify a general marketing degree as a dedicated digital-marketing qualification.
Median pay$101,800
Pay is the median for everyone in the job, and “In demand” means the job is on the national shortage list.
Where you can study this course
There are 12 places you can study this course. When you compare them, check they teach it the way you want to study, how far you'd be from a campus, what it will cost you and what past students say about the teaching and support. They're listed by how often people search for them, and none of them pays to be here or to move up.
Victoria University
Footscray Park, VIC
3.9from 1,562 Google reviews
- How you study
- On campus
- (full or part time)
- Course page for Flinders University (opens in a new tab)
Flinders University
Bedford Park, City, SA
4.3from 1,059 Google reviews
- ATAR
- 59.15 lowest
- (65.1 median, 2024)
- How you study
- Online or on campus
- (full or part time)
- Course page for La Trobe University (opens in a new tab)
La Trobe University
Melbourne, VIC
4.3from 1,101 Google reviews
- ATAR
- 40.3 lowest
- (55.45 median, 2020)
- How you study
- On campus
- (full or part time)
What students like
- Lecturers are friendly and supportive
What to weigh up
- Admin and support can be slow to respond
- Some find courses light on practical content
RMIT University
City, VIC
3.8from 1,757 Google reviews
- ATAR
- 50.65 lowest
- (65.75 median, 2021)
- How you study
- On campus
- (full or part time)
- Course page for Kaplan Business School (opens in a new tab)
Kaplan Business School
KBS Adelaide, KBS Melbourne, KBS Sydney, NSW, SA, VIC
4.3from 517 Google reviews
- How you study
- On campus
- (full or part time)
- Fee
- $47,280 in total
- (Full fee)
What students like
- Lecturers are helpful and industry experienced
- Courses are practical and career focused
University of South Australia
City West, SA
4.3from 216 Google reviews
- ATAR
- 60.35 lowest
- (67.9 median, 2024)
- How you study
- Online or on campus
- (full or part time)
Polytechnic Institute Australia
Sydney, NSW
- How you study
- On campus
- Fee
- $57,000 in total
- (Full fee)
- Course page for Torrens University Australia (opens in a new tab)
Torrens University Australia
5 campuses
4.0from 1,386 Google reviews
- How you study
- Online, on campus or a mix
- (full or part time)
- Fee
- $21,000 a year
- (Full fee)
What students like
- Student services staff are friendly and helpful
- Staff respond quickly and resolve issues
What you’ll learn
The main topics covered in the Bachelor of Business (Marketing).
- Market research
- Consumer behaviour
- Advertising and promotion
- Pricing and branding
- Marketing analytics
- Business foundations
Questions to ask before you enrol
Providers run this course differently, so the answers change from one to the next.
- When is the next intake, and how many are there each year?
- What is the total cost, including materials, checks and any placement costs?
- Can I study part time or online, and how does that change the length?
- Who arranges the work placement, and how many hours does it involve?
- Do the units count towards a higher qualification if I go on to study further?
Questions people ask
Who is this qualification for?
This is a Bachelor of Business (Marketing), a bachelor degree level qualification. It prepares you for work in the marketing field. The Diploma of Business (Marketing) is a related qualification at a lower level.
Do I need experience or other qualifications first?
Entry requirements are set by each provider, so check with the provider you choose.
How is it different from Diploma of Business (Marketing)?
The Bachelor of Business (Marketing) is at bachelor degree level, while the Diploma of Business (Marketing) is at diploma level. The bachelor degree is the higher level of the two. Both share a marketing subject focus.