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Bachelor degree · university
Bachelor of Communication (Advertising)
This degree focuses on how advertising ideas are developed and tested.
- How long it takes
- 3 years
- full time
- Entry ATAR
- From 53.45
- Lowest offered at Deakin University, 2021
- How you can study
- Online or on campus
- Taught by
- 2 providers
- VIC
Is this course right for you?
What the Bachelor of Communication (Advertising) asks of you, and what you might want to check first.
It helps to have
- an interest in how advertising shapes public opinion
- curiosity about media, brands and consumer behaviour
- good written and spoken communication skills
- a willingness to work in teams on creative projects
Before you start
Each provider sets its own entry requirements, so check the ones you are considering.
Where this course can take you
No job needs this course on its own, but it can help with the work below.
Jobs a degree can help with
None of these jobs needs a set qualification.

Copywriter
Copywriters write the words that sell, explain or persuade across ads, websites and marketing campaigns.
Median pay$89,500
Pay is the median for everyone in the job, and “In demand” means the job is on the national shortage list.
Where you can study this course
There are 2 places you can study this course. When you compare them, check they teach it the way you want to study, how far you'd be from a campus, what it will cost you and what past students say about the teaching and support. They're listed by how often people search for them, and none of them pays to be here or to move up.
- Website for Deakin University (opens in a new tab)

Deakin University
Melbourne Burwood, VIC
4.4from 2,192 Google reviews
- ATAR
- 53.45 lowest
- (64.5 median, 2021)
- How you study
- Online or on campus
- (full or part time)
What students like
- Lecturers are approachable, supportive and knowledgeable
- Support services are helpful for students
What to weigh up
- Enrolment and admin can be slow

RMIT University
City, VIC
3.8from 1,757 Google reviews
- How you study
- On campus
What you’ll learn
The main topics covered in the Bachelor of Communication (Advertising).
- Copywriting and art direction
- Advertising strategy
- Digital advertising media
- Audience analysis
- Creative and conceptual thinking
Questions to ask before you enrol
Providers run this course differently, so the answers change from one to the next.
- When is the next intake, and how many are there each year?
- What is the total cost, including materials, checks and any placement costs?
- Can I study part time or online, and how does that change the length?
- Do the units count towards a higher qualification if I go on to study further?