Home Marketing Coordinator Resume template
Marketing Coordinator resume template
A clean starting structure with example content grounded in what marketing coordinators actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most marketing coordinators should default to, since most Australian recruiters and ATS software expect it.
Professional summary
Marketing coordinator with hands-on experience running campaigns across digital and traditional channels, from the initial brief through to the performance report. Comfortable holding a campaign schedule, writing and publishing content, briefing designers and agencies, and coordinating events and promotions. Looking to join a marketing team where the work is measured and the results are actually read.
Key skills
- Campaign coordination and scheduling
- Content creation and copywriting for web, email and social
- Marketing analytics and campaign reporting
- Event and trade show coordination
- Project management across concurrent campaigns
- Google Analytics 4
- HubSpot
- Mailchimp
- Canva
- Meta Ads Manager
- Stakeholder management
- Written communication
Experience: example bullet points
- Coordinated campaign schedules across a small in-house team and external suppliers, keeping creative, bookings and publishing aligned across several campaigns running at once.
- Drafted and published weekly content for the website, email newsletters and social channels, establishing a publishing rhythm that removed the last-minute scramble before launch dates.
- Prepared monthly campaign performance reports using Google Analytics 4 and Meta Ads Manager, giving the marketing manager a clear read on which channels were worth continuing.
- Organised events and trade show activity, covering supplier bookings, run sheets, collateral and follow-up communication with attendees.
- Briefed designers and agencies on creative assets, consolidating feedback through a single point of contact and reducing revision rounds from four to two.
- Maintained the email marketing calendar in Mailchimp, segmenting lists so campaigns reached the relevant customers rather than the whole database.
Education
A bachelor degree in marketing, communications or business is the most common pathway into this role, and a Diploma of Marketing and Communication or a Certificate IV in Marketing and Communication is a well recognised alternative, particularly when combined with practical campaign experience.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- Marketing coordinator
- Campaign coordination
- Content marketing
- EDM
- Email marketing
- Social media marketing
- Google Analytics 4
- Meta Ads Manager
- Mailchimp
- HubSpot
- Canva
- CMS
- SEO
- Marketing automation
- CRM
- UTM tracking
- Campaign reporting
- Event coordination
- Trade show
- Stakeholder management
- Australian Marketing Institute
- Ad Standards
- Spam Act 2003
- Privacy Act 1988
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.