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Marketing Coordinator

Marketing coordinators run the day-to-day work of a campaign, from writing and scheduling content through to events and reporting on what happened.

Illustration of a person working as a marketing coordinator
Median salary*
$75,400

4.4%vs last year, before tax

People employed
49,100

1.0%vs last year

Projected growth*
+6%

to 2035

AI exposure*
Moderate
6 out of 10
Average hours*
38/wk

−2h vs all jobs

Shortage status
Not in shortage

national

  • The role sits inside marketing teams across industries, from professional services and finance to retail and manufacturing, and usually reports to a marketing manager.
  • It sits between the marketing assistant, who handles scheduling and admin, and the manager, who owns the budget and the strategy: the coordinator holds the campaign plan, the brief and the results.
  • In a small business one coordinator often covers digital and traditional channels at once.

How much do marketing coordinators earn?

The median full-time salary for a marketing coordinator is $75,400 per annum, before tax, up $16,000 since 2018.

Sector and employer size move pay more than the title itself, so coordinators in finance, technology and professional services often earn more than those in retail or not-for-profit organisations. Agency roles can progress faster in title and pay, though the hours tend to be longer and the workload less predictable. Specialist skills in paid search, analytics or marketing automation are usually paid above the generalist rate.

Median annual salary, 2018–2028
The median salary rose by $16,000 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
Full marketing coordinator salary breakdown →

What does a marketing coordinator do day to day?

The list below is what fills most weeks; the exact mix shifts with seniority and whatever stage the current work is at.

  • Coordinating campaign schedules and deliverables across internal teams and external suppliers
  • Drafting and publishing content for websites, email newsletters and social media
  • Tracking campaign performance in Google Analytics 4 and ad platforms, then writing up what changed
  • Organising events, promotions and trade show stands, including bookings and supplier briefs
  • Briefing designers, agencies and media partners on creative, deadlines and budgets

What skills do marketing coordinators need?

Employers look for marketing analytics, content creation and writing, project management, backed by Google Analytics 4 fluency and strong written communication.

Specialist skills

  • Marketing analytics
  • Content creation and writing
  • Project management
  • Event coordination

Software and tools

  • Google Analytics 4
  • HubSpot
  • Canva
  • Meta Ads Manager
  • Mailchimp

General skills

  • Written communication
  • Stakeholder management
  • Digital literacy

Is the job growing?

About 49,100 people work as marketing coordinators in Australia, and employment is projected to grow 6% over the decade to 2035. That's modest growth: demand is steady rather than booming.

Employment, 2015–2024, projected to 2035
Employment rose by 2,500 between 2015 and 2024; the dashed line shows the official projection to 2035.

How do you become a marketing coordinator?

Here's the path most marketing coordinators take, step by step.

  1. 1
    Study marketing, communications or business

    A bachelor degree is the most common way in, held by 38% of people working in the role, and diplomas and certificates in marketing are well established alternatives. Choose a course with a placement, a live client project or a student club account, because interviewers ask about campaigns you have actually run.

  2. 2
    Build practical channel skills

    Short courses and free certifications in Google Analytics 4, Meta Ads Manager, HubSpot and Mailchimp give you something concrete to demonstrate, and they cost far less than another qualification. Most coordinators use several of these tools every week.

  3. 3
    Start where coordination happens

    Many people enter as a marketing assistant, in an events or content role, or as an agency junior, then take on campaign ownership as they prove they can hold a schedule. These roles are paid and let you learn the brief, the approval chain and the reporting cycle from the inside.

  4. 4
    Move into a team with a manager to learn from

    Agency or in-house teams with a marketing manager teach campaign planning, budgets and measurement that a solo marketing job in a small business rarely covers. That grounding is what makes the step up to manager or specialist later feel manageable.

Study routes we have checked

Qualifications that are a recognised way into this role, and what else you need.

  • Graduate Diploma in Marketing

    A recognised route into this role

    Suits entry and early-career marketing roles; employers also look at practical campaign experience.

Study that can help

No set qualification is needed for this role in our data. These qualifications are not required, but the study can help.

Prefer something shorter?

A short course can build some of these skills without a full qualification. These aren't accredited, and we don't rank or recommend providers: compare a few before you commit.

These are ordinary links to each provider's own site. We don't currently earn anything from them.

Ready to apply as a marketing coordinator?

Whether you're working toward becoming a marketing coordinator or already are one and want a hand with the next step (sharpening your resume for ATS screening, tightening your cover letter, or knowing what you'll actually be asked at interview), here are examples grounded in this specific role, not generic templates.

Resume templateExample bullet points grounded in this role's real tasks.View & download →Cover letter templateA structured letter with role-specific example content.View & download →Interview questionsWhat people are actually asked, and why.View & download →

What jobs can a marketing coordinator move to?

Moving into Marketing Manager typically comes with the biggest pay rise, worth $63,800 a year more on average.

Recorded in tax dataSuggested from skill overlap

Thick lines are moves people were recorded making in Jobs and Skills Australia's Data on Occupation Mobility (income tax records, 2011-12 to 2020-21). Thin lines are moves we suggest from skill overlap and entry requirements.

Move toTypical pay changeOverlapRetraining
Marketing Manager

Coordinators bring hands-on campaign delivery and channel knowledge to managing marketing teams, budgets and strategy, with broader planning responsibility.

+$63,800
32%reskill
Public Relations Officer

Coordinators bring campaign and content skills to media relations and reputation work, adding stakeholder and press engagement through further training.

+$31,000
23%reskill
Digital Marketing Specialist

Coordinators already run digital campaigns, and this move focuses those skills on paid, search and analytics channels with deeper platform certification.

+$26,400
32%reskill
SEO Specialist

Coordinators understand content and campaigns, while SEO work adds search intent, technical optimisation and ranking skills through a short course.

+$26,400
45%short course
Brand Manager

Coordinators bring campaign execution and audience insight to owning brand positioning and consistency, with further study in brand strategy.

+$26,000
35%reskill

Moves are chosen from Jobs and Skills Australia's Data on Occupation Mobility, which follows income tax records between 2011-12 and 2020-21, together with entry requirements and skill overlap. A known move is one people were seen making in that data. Pay change compares median full-time pay for the two roles.

Who works as a marketing coordinator?

The typical marketing coordinator is 35 years old; 65% are women, 74% work full-time, and full-timers average 38 hours a week.

A marketing coordinator at work
35
Median age
65%
Female share
74%
Full-time
−2h
vs all-jobs avg

What's it like being a marketing coordinator?

The rhythm follows the campaign calendar: quiet planning weeks, then launches, events and reporting that compress into short bursts. Much of the day goes on email, briefs and updates, with writing and analysis fitted around them, so the job suits someone organised who likes moving between tasks. Pressure often arrives through other people's deadlines as much as your own, which is why clear handovers matter here.

What people like

  • You see a campaign through. A coordinator follows work from the brief to the report, so you watch a promotion, an event or a content series go out and can point to what it did.
  • The work changes with the calendar. One week is writing, the next is an event build and the next is reporting, which suits people who would rather move between tasks than do one all day.
  • You learn how a business sells. Sitting between sales, design and suppliers shows you how products reach customers, and that knowledge carries across industries.
  • Early responsibility in a small team. Where one or two people run marketing, a coordinator often owns channels and budgets that a larger team would split across several roles.

What people find hard

  • Launch weeks stack up. Campaign launches, event dates and reporting deadlines land together, so some weeks run long while others feel quiet.
  • You depend on other people. Results stall when a designer is booked out, a printer misses a deadline or a manager sits on an approval for days.
  • Coordination is a lot of chasing. A good part of the week goes on reminders, status updates and checking that someone did what they said they would.
  • The remit is broad. Writing, analytics, events and supplier management can sit in one job description, which makes it hard to go deep in any single channel.

Based on our synthesis of professional-body surveys and public accounts of the role, not first-person verified reviews.

Which industries employ marketing coordinators?

Professional, Scientific and Technical Services employs the largest share of marketing coordinators, followed by Financial and Insurance Services.

Top employing industries

  1. 1Professional, Scientific and Technical Services
  2. 2Financial and Insurance Services
  3. 3Wholesale Trade
  4. 4Retail Trade
  5. 5Manufacturing

Ranked by employment share; the source doesn't publish an exact percentage per industry.

Highest qualification held
Bachelor degree
38%
Diploma / Advanced Diploma
24%
Certificate III/IV
20%
Postgraduate
10%
Other
8%

Will AI replace marketing coordinators?

6out of 10

Moderate exposure. Not replaced, but changed. AI is taking on some tasks and the rest of the job shifts around them.

AI now writes usable first drafts and assembles campaign dashboards, so the production side of this job is partly automated. That keeps the exposure moderate rather than high, because the coordination stays human: the campaign plan, the briefs, the supplier relationships and the judgement about why a channel underperformed. Tools such as Google Analytics 4, HubSpot and Meta Ads Manager do more of the assembly than they once did, and deciding what to do with the results is still the coordinator's work.

How a typical week splits

50%
AI already does a lot of this
of a typical working week
  • Drafting content for email, social and web
    30% of the week

    Generative tools turn out a first draft or five variations in seconds, so the value shifts to editing for brand voice, checking claims and knowing which version fits the audience.

  • Pulling campaign reports together
    20% of the week

    Analytics platforms and ad managers now build the dashboard themselves, leaving the coordinator to explain why one channel fell away and what to change next time.

20%
AI helps, you still do it
of a typical working week
  • Scheduling posts and tracking timelines
    20% of the week

    Publishing tools queue content and send reminders automatically, but keeping a launch on track still means chasing approvals and adjusting when a supplier slips.

30%
Stays with people
of a typical working week
  • Briefing suppliers and running events
    30% of the week

    Writing a creative brief for a designer, negotiating a stand booking or reading a room at a trade show depends on relationships and on the spot decisions that software does not make.

How we work this out

We break each job into its main tasks, estimate the share of a typical week each one takes, and judge how far current AI and automation tools reach into it. The score out of 10 starts from the job's overall rating (low is 1 to 3, moderate 4 to 6, high 7 to 10) and the task split places it within that range. Source: Career Tips analysis of each role's main tasks.

Common questions about becoming a marketing coordinator

Straight answers to the questions people ask most.

How much do marketing coordinators earn?

Marketing coordinators earn $75,400 per year before tax, as a median for full-time work. That is a midpoint, so plenty of people earn above or below it, and sector, employer size and specialist channel skills move the figure more than years of service.

How do you become a marketing coordinator?

Most people start with a degree, diploma or certificate in marketing, communications or business, then add practical channel skills through short courses and a first paid role in a marketing team. Starting as a marketing assistant, in events or as an agency junior gives you campaign exposure while you earn. At interview, employers ask about campaigns you have run and what the results were.

Are marketing coordinators in demand?

Marketing coordinators are currently not in shortage, and employment is projected to grow 6% over the decade to 2035. Demand is spread across industries rather than concentrated in one, so openings appear wherever marketing teams sit, including professional services, finance and retail. Employers increasingly want coordinators who can run digital channels themselves rather than only briefing others.

Will AI replace marketing coordinators?

AI has taken over parts of the job, particularly first drafts of content and the assembly of campaign reports, but it has not removed the coordination. Someone still has to decide what the campaign is for, brief the designer, keep the schedule honest and judge whether the numbers mean anything. Coordinators who direct these tools and check their output are more useful than those who only produce drafts.

What can marketing coordinators move into?

The usual step up is marketing manager, where the work widens to team, budget and strategy and pay is $63,800 more. A sideways move into SEO specialist builds on the content and campaign skills you already use, adding search intent and technical optimisation, and typically brings $26,400 more. Both moves draw on the same campaign delivery experience rather than starting again.

Do you need a degree to be a marketing coordinator?

No, though it is the most common route: 38% of people in the role hold a bachelor degree, while 24% hold a diploma or advanced diploma and a similar share hold a certificate III or IV. What matters is evidence of campaigns you have delivered, which a placement, an internship or a small business role can provide.

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