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Media Buyer salary in Australia
The median full-time salary for a media buyer is $65,000 per annum, before tax, up $13,800 since 2018.
DerivedIndicative estimate, not yet verified against official Jobs and Skills Australia / ABS data · Estimate
- Most media buyers are covered by an enterprise agreement or an agency's own pay banding, so rates differ noticeably between employers.
- The channel you specialise in, the size of the budgets you manage and whether the agency pays a bonus tied to campaign delivery all move pay over time.
The median salary rose by $13,800 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
Roles that pay more than media buyer
The largest typical pay rise is $74,200 a year, moving into Marketing Manager.
- Marketing Manager+$74,200/yr
- Digital Marketing Specialist+$36,800/yr
- Category Manager+$14,000/yr
How to negotiate a higher media buyer salary
- Know the market rate before you ask. The median full-time media buyer salary is $65,000; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Marketing analytics and Data analysis tend to command a premium over general media buyer experience, name them specifically when you ask.
- Bring a real alternative to the table. Marketing Manager pays a typical $74,200 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Media Buyer salary questions
How much do media buyers earn in Australia?
The median full-time salary for a media buyer is $65,000 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is media buyer pay rising or falling?
The median media buyer salary is up $13,800 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than media buyer?
Marketing Manager pays a typical $74,200 a year more and draws on similar skills to media buyer.
Related salaries
- Digital Marketing Specialist salary
- Social Media Manager salary
- Marketing Manager salary
- Category Manager salary
- Marketing Coordinator salary
- Marketing Assistant salary
Pay advice
- How to ask for a pay rise, and back it up with real numbersWhat national wage growth looks like right now, how to work out a figure for your own role, wording you can adapt for the conversation, and what to do if the answer is no.
- The average salary in Australia (2026)Full-time adults in Australia averaged $2,083.70 a week in May 2026. Several measures get called the average salary, and this explains which one fits your situation.
- Overtime pay, time in lieu and what your award saysOvertime rates come from your award or agreement, not one national rule. How rates work, what happens on a salary, and how time off in lieu works.