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Marketing Manager salary in Australia
The median full-time salary for a marketing manager is $139,200 per annum, before tax, up $29,100 since 2018.
- Seniority and team size move the figure most, with a manager running a small in-house function in retail or wholesale sitting well below one leading a department at a listed company or a large agency.
- Bonuses are common in bigger firms, and the difference between a good year and a bad one can be large, so find out what the bonus target is and what proportion of it people actually receive.
- If you are weighing an agency offer against an in-house one, check whether the quoted salary includes super, because agencies and in-house teams do not always quote the same thing.
The median salary rose by $29,100 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
Roles that pay more than marketing manager
The largest typical pay rise is $9,000 a year, moving into Chief Marketing Officer.
- Chief Marketing Officer+$9,000/yr
- General Manager+$9,000/yr
How to negotiate a higher marketing manager salary
- Know the market rate before you ask. The median full-time marketing manager salary is $139,200; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Marketing analytics and Data analysis tend to command a premium over general marketing manager experience, name them specifically when you ask.
- Bring a real alternative to the table. Chief Marketing Officer pays a typical $9,000 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Marketing Manager salary questions
How much do marketing managers earn in Australia?
The median full-time salary for a marketing manager is $139,200 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is marketing manager pay rising or falling?
The median marketing manager salary is up $29,100 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than marketing manager?
Chief Marketing Officer pays a typical $9,000 a year more and draws on similar skills to marketing manager.
Related salaries
- Digital Marketing Specialist salary
- Advertising Manager salary
- Chief Marketing Officer salary
- Communications Manager salary
- General Manager salary
- Brand Manager salary
Pay advice
- How to ask for a pay rise, and back it up with real numbersWhat national wage growth looks like right now, how to work out a figure for your own role, wording you can adapt for the conversation, and what to do if the answer is no.
- The average salary in Australia (2026)Full-time adults in Australia averaged $2,083.70 a week in May 2026. Several measures get called the average salary, and this explains which one fits your situation.
- Overtime pay, time in lieu and what your award saysOvertime rates come from your award or agreement, not one national rule. How rates work, what happens on a salary, and how time off in lieu works.