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Sales Manager salary in Australia
The median full-time salary for a sales manager is $139,200 per annum, before tax, up $29,000 since 2018.
- Pay at this level is usually a base salary plus commission or a bonus tied to team results, so how the mix is structured matters as much as the base figure.
- Industry, the size of the team and territory, and whether the employer runs an enterprise agreement all move earnings.
- A manager carrying a large target can earn well above the base in a good year and closer to it in a poor one.
The median salary rose by $29,000 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
Roles that pay more than sales manager
The largest typical pay rise is $42,800 a year, moving into Chief Executive Officer.
- Chief Executive Officer+$42,800/yr
- General Manager+$9,000/yr
How to negotiate a higher sales manager salary
- Know the market rate before you ask. The median full-time sales manager salary is $139,200; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Selling and negotiation and Account and relationship management tend to command a premium over general sales manager experience, name them specifically when you ask.
- Bring a real alternative to the table. Chief Executive Officer pays a typical $42,800 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Sales Manager salary questions
How much do sales managers earn in Australia?
The median full-time salary for a sales manager is $139,200 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is sales manager pay rising or falling?
The median sales manager salary is up $29,000 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than sales manager?
Chief Executive Officer pays a typical $42,800 a year more and draws on similar skills to sales manager.
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- General Manager salary
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- Chief Executive Officer salary
- Business Development Manager salary
- Sales Representative salary
- Store Manager salary
Pay advice
- How to ask for a pay rise, and back it up with real numbersWhat national wage growth looks like right now, how to work out a figure for your own role, wording you can adapt for the conversation, and what to do if the answer is no.
- The average salary in Australia (2026)Full-time adults in Australia averaged $2,083.70 a week in May 2026. Several measures get called the average salary, and this explains which one fits your situation.
- Overtime pay, time in lieu and what your award saysOvertime rates come from your award or agreement, not one national rule. How rates work, what happens on a salary, and how time off in lieu works.