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Sales Representative salary in Australia
The median full-time salary for a sales representative is $88,000 per annum, before tax, up $18,700 since 2018.
- Sales representative pay often splits into a base salary and commission, so two people with the same title can earn quite differently depending on how much of the package is tied to results.
- The industry shifts the balance as well: wholesale and manufacturing roles tend to offer steadier bases, while retail and technology sales lean harder on bonuses and quotas.
- The size of the account base you inherit, and whether an enterprise agreement sets your rates, also change what the total looks like.
The median salary rose by $18,700 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
Roles that pay more than sales representative
The largest typical pay rise is $51,200 a year, moving into Sales Manager.
- Sales Manager+$51,200/yr
- Account Manager+$16,200/yr
- Technology Sales Representative+$11,800/yr
How to negotiate a higher sales representative salary
- Know the market rate before you ask. The median full-time sales representative salary is $88,000; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Selling and negotiation and Account and relationship management tend to command a premium over general sales representative experience, name them specifically when you ask.
- Bring a real alternative to the table. Sales Manager pays a typical $51,200 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Sales Representative salary questions
How much do sales representatives earn in Australia?
The median full-time salary for a sales representative is $88,000 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is sales representative pay rising or falling?
The median sales representative salary is up $18,700 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than sales representative?
Sales Manager pays a typical $51,200 a year more and draws on similar skills to sales representative.
Related salaries
- Sales Manager salary
- Car Salesperson salary
- Technology Sales Representative salary
- Account Manager salary
- Store Manager salary
- Retail Assistant salary
Pay advice
- How to ask for a pay rise, and back it up with real numbersWhat national wage growth looks like right now, how to work out a figure for your own role, wording you can adapt for the conversation, and what to do if the answer is no.
- The average salary in Australia (2026)Full-time adults in Australia averaged $2,083.70 a week in May 2026. Several measures get called the average salary, and this explains which one fits your situation.
- Overtime pay, time in lieu and what your award saysOvertime rates come from your award or agreement, not one national rule. How rates work, what happens on a salary, and how time off in lieu works.