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Advertising Executive salary in Australia
The median full-time salary for an advertising executive is $91,000 per annum, before tax, up $19,400 since 2018.
DerivedIndicative estimate, not yet verified against official Jobs and Skills Australia / ABS data · Estimate
- Agency and client-side roles pay differently: in-house teams at larger organisations tend to offer a higher base and steadier hours, while agencies lean more on bonuses tied to campaign results or new business.
- Seniority is the biggest single factor, and the jump from executive to manager is where the package usually moves most.
- Freelance and contract work exists too, and it trades security for a higher day rate.
The median salary rose by $19,400 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
Roles that pay more than advertising executive
The largest typical pay rise is $48,200 a year, moving into Marketing Manager.
- Marketing Manager+$48,200/yr
- Advertising Manager+$28,600/yr
- Public Relations Officer+$15,400/yr
How to negotiate a higher advertising executive salary
- Know the market rate before you ask. The median full-time advertising executive salary is $91,000; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Marketing analytics and Project management tend to command a premium over general advertising executive experience, name them specifically when you ask.
- Bring a real alternative to the table. Marketing Manager pays a typical $48,200 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Advertising Executive salary questions
How much do advertising executives earn in Australia?
The median full-time salary for an advertising executive is $91,000 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is advertising executive pay rising or falling?
The median advertising executive salary is up $19,400 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than advertising executive?
Marketing Manager pays a typical $48,200 a year more and draws on similar skills to advertising executive.
Related salaries
- Advertising Manager salary
- Marketing Manager salary
- Digital Marketing Specialist salary
- Public Relations Officer salary
- Brand Manager salary
- Marketing Coordinator salary
Pay advice
- How to ask for a pay rise, and back it up with real numbersWhat national wage growth looks like right now, how to work out a figure for your own role, wording you can adapt for the conversation, and what to do if the answer is no.
- The average salary in Australia (2026)Full-time adults in Australia averaged $2,083.70 a week in May 2026. Several measures get called the average salary, and this explains which one fits your situation.
- Overtime pay, time in lieu and what your award saysOvertime rates come from your award or agreement, not one national rule. How rates work, what happens on a salary, and how time off in lieu works.