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Advertising Manager salary in Australia
The median full-time salary for an advertising manager is $119,600 per annum, before tax, up $24,900 since 2018.
Pay depends heavily on where you work, since large agencies, media organisations and big in-house teams set very different bands for the same title. Seniority and the size of the budgets you handle matter more than years served, and bonuses tied to campaign or agency performance can form a real part of total earnings. Small studios and not-for-profit marketing teams generally sit below the agency market.
Roles that pay more than advertising manager
The largest typical pay rise is $28,600 a year, moving into Chief Marketing Officer.
- Chief Marketing Officer+$28,600/yr
- Marketing Manager+$19,600/yr
- Communications Manager+$19,600/yr
How to negotiate a higher advertising manager salary
- Know the market rate before you ask. The median full-time advertising manager salary is $119,600; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Marketing analytics and Strategy development tend to command a premium over general advertising manager experience, name them specifically when you ask.
- Bring a real alternative to the table. Chief Marketing Officer pays a typical $28,600 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Advertising Manager salary questions
How much do advertising managers earn in Australia?
The median full-time salary for an advertising manager is $119,600 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is advertising manager pay rising or falling?
The median advertising manager salary is up $24,900 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than advertising manager?
Chief Marketing Officer pays a typical $28,600 a year more and draws on similar skills to advertising manager.