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Brand Manager salary in Australia
The median full-time salary for a brand manager is $101,400 per annum, before tax, up $21,000 since 2018.
DerivedIndicative estimate, not yet verified against official Jobs and Skills Australia / ABS data · Estimate
- What you earn depends heavily on the sector and the size of the brand you look after, with consumer goods, financial services and technology usually paying above retail and wholesale.
- Bonuses and car allowances are common in larger firms, and a role carrying a bigger marketing budget or profit and loss responsibility tends to sit higher in the band.
- Agency-side brand strategists often earn less than their client-side counterparts at the same level.
The median salary rose by $21,000 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
Roles that pay more than brand manager
The largest typical pay rise is $46,800 a year, moving into Chief Marketing Officer.
- Chief Marketing Officer+$46,800/yr
- Marketing Manager+$37,800/yr
- Communications Manager+$37,800/yr
How to negotiate a higher brand manager salary
- Know the market rate before you ask. The median full-time brand manager salary is $101,400; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Strategy development and Marketing analytics tend to command a premium over general brand manager experience, name them specifically when you ask.
- Bring a real alternative to the table. Chief Marketing Officer pays a typical $46,800 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Brand Manager salary questions
How much do brand managers earn in Australia?
The median full-time salary for a brand manager is $101,400 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is brand manager pay rising or falling?
The median brand manager salary is up $21,000 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than brand manager?
Chief Marketing Officer pays a typical $46,800 a year more and draws on similar skills to brand manager.
Related salaries
- Marketing Manager salary
- Communications Manager salary
- Chief Marketing Officer salary
- Advertising Manager salary
- Digital Marketing Specialist salary
- Marketing Coordinator salary
Pay advice
- How to ask for a pay rise, and back it up with real numbersWhat national wage growth looks like right now, how to work out a figure for your own role, wording you can adapt for the conversation, and what to do if the answer is no.
- The average salary in Australia (2026)Full-time adults in Australia averaged $2,083.70 a week in May 2026. Several measures get called the average salary, and this explains which one fits your situation.
- Overtime pay, time in lieu and what your award saysOvertime rates come from your award or agreement, not one national rule. How rates work, what happens on a salary, and how time off in lieu works.