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Chief Marketing Officer salary in Australia
The median full-time salary for a chief marketing officer is $148,200 per annum, before tax, up $31,600 since 2018.
DerivedIndicative estimate, not yet verified against official Jobs and Skills Australia / ABS data · Estimate
- At this level, pay reflects the size of the company and the marketing budget it controls, and it usually arrives as a package rather than a single salary figure.
- Base salary is commonly paired with a short-term incentive tied to revenue or growth targets, and sometimes with shares or options.
- Contract and fractional arrangements are also common, so compare offers on the total package rather than the base alone.
The median salary rose by $31,600 between 2018 and 2024; the dashed line shows a projection to 2028 based on the real ABS Wage Price Index growth rate, not a role-specific forecast.
How to negotiate a higher chief marketing officer salary
- Know the market rate before you ask. The median full-time chief marketing officer salary is $148,200; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Strategy development and Marketing analytics tend to command a premium over general chief marketing officer experience, name them specifically when you ask.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Chief Marketing Officer salary questions
How much do chief marketing officers earn in Australia?
The median full-time salary for a chief marketing officer is $148,200 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is chief marketing officer pay rising or falling?
The median chief marketing officer salary is up $31,600 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
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Pay advice
- How to ask for a pay rise, and back it up with real numbersWhat national wage growth looks like right now, how to work out a figure for your own role, wording you can adapt for the conversation, and what to do if the answer is no.
- The average salary in Australia (2026)Full-time adults in Australia averaged $2,083.70 a week in May 2026. Several measures get called the average salary, and this explains which one fits your situation.
- Overtime pay, time in lieu and what your award saysOvertime rates come from your award or agreement, not one national rule. How rates work, what happens on a salary, and how time off in lieu works.